Home » irresistible free offer

Tag: irresistible free offer

Sales Funnels Explained

What is a Sales Funnel?

For a coach and online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – don’t have a clear understanding of what a funnel is or how it works.

If you don’t understand this critical part of your business, it can means fewer sales, lower profits, and an unstable business.

sales-funnel

A Simple Sales Funnel

At its most basic level, a sales funnel consists of totally free content. A sales funnel may begin with blog posts, YouTube videos, Facebook content, and other information readers can access for free and without giving their email address. This is considered to be the “top” of your funnel.

Next, you’ll have what’s called an IFO (Irresistible Free Offer) or lead magnet that requires an email address as a sort of payment in exchange for your free gift. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook, ecourse, or a trial membership.

Customers who purchase your low-priced product move further down the funnel, and are presented with higher priced products. As they continue to buy, they move closer and closer to your high-end offers at the bottom of your funnel.

How Your Funnel Works

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

Your job, as a coach and business owner, is to ensure that your funnel leads buyers smoothly from the top (free offers) all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

Sales Funnels for Coaches

Click here to register for this FREE ONLINE WORKSHOP on November 30, 2016!

Coaches

Sorry, Coaches. If You Build it, They Won’t Come!

alone_700x400

As coaches and entrepreneurs, many of you have probably heard this many times, and it’s true. If you build it, they won’t come.

You build your website. It’s awesome! You create your IFO (irresistible free offer) to build your email list, build a landing page for it and put an opt-in box on your website. You know it offers high value. You create products and add them to your website. You create your social media profiles and pages.

And then crickets. Nothing. You might get some followers on social media, but most of them are probably friends and family.

Now what? Who cares, except you?

You have a gift and talent to help people, and nobody even knows you exist.

Honestly, it takes time, patience, perseverance and consistency to become the go-to expert that potential clients flock to. It’s not going to happen overnight. You have to make it happen.

How? There’s no one specific thing, although you may find that some methods work better for you and your target market than others. But generally, it’s a number of different factors and strategic activities that all send people back to your website and lure them into your sales funnel with your IFO, including the following:

  • Networking
  • Speaking events
  • Blog posts
  • Search engine optimization (your website and blog posts must be optimized for Google)
  • Social media activity
  • Advertising
  • Free teleseminars/webinars
  • Joint venture activities

So, no, if you build it and do nothing with it, they won’t come. You need to build the “Know, Like and Trust Factor” and drive the traffic to your site. You need to set up the aspects of your Client Attraction, Relationship and Sales Systems that will work together to help you reach your goals. If you want an online business with no limits and endless possibilities for growth, then sit in the driver’s seat and make it happen. Honestly, this is what separates the 6 and 7-figure coaches (and even the upper 5-figure coaches) with a successful online business from the hobby owners.

Ready to learn more?
Grab this FREE Cheat Sheet!

The Only 3 Systems You Need to Have a Successful Online Coaching Business

cheat-sheet-rep005

How to Market Your Business Online to Find More Clients – Pt 4: Irresistible Free Offer & Landing Pages

Why should you offer a free gift on your website? Think about this. People come across your website and they’re interested in your products or services, but they’re not ready to buy yet. You may or may not have a simple newsletter signup box, but you have nothing else to offer them right now, so they leave. Even if you had a simple newsletter signup box on your website, they didn’t give you their name and email because they don’t want yet another newsletter clogging up their inbox.

They have left and chances are they WILL forget about you, and they will never go to your website again.

Now these potential clients are lost to you. You don’t know who they are and you have no way to contact them to offer your services.

Lead MagnetHowever, they came across one of your competitors’ websites, and that competitor offered a cool free gift. The gift title caught their attention and offered to help solve a pain point that they have, something they’ve been struggling with. They decided they just had to have that, so they entered their name and email address to get it.

Now this competitor is helping and educating your potential client, and they have this potential client’s email address. The competitor is sending out regular emails and newsletters to continue educating this potential client, reminding them of who they are and what they have to offer them, and building the “Know, Like, Trust Factor.”

A month, a year or three years later when this potential client is ready to take that step, spend some money and get some help, who do you think they will likely to turn to? That’s right, your competitor.

Melanie Duncan stated, “Data suggests that 95% of visitors won’t buy anything on their first visit to a site, so what are you doing to encourage browsers to become future buyers? Are you letting them slip through the cracks?”

Melanie also shares some other statistics: “With 838 billion marketing emails sent in a year, you have to be offering a good reason for a customer to welcome another email into their overwhelmed inbox.”

“40% of customers are willing to give permission to be emailed in return for something of value.  And, with 66% of customers likely to make an online purchase as a result of a marketing message, the lead magnet is your golden ticket.”

The lead magnet she refers to is the irresistible free offer. This is exactly why you MUST have an IFO on your website!

What should you offer as a free gift? It could be any of the following examples:

  • Report
  • E-book
  • Checklist
  • Tip sheet
  • Templates or charts
  • Audio download
  • Video series
  • Etc.

What Do You Need to Set Up?

As a brief overview, you create your free gift (PDF, .MP3, etc.) and create an email campaign in an email marketing system. There are many out there to choose from (iContact, MailChimp, GetResponse, Constant Contact, 1ShoppingCart), and they will help you comply with the anti-spam laws. You set up an autoresponder message to deliver your free gift, and then create the code for an opt-in box or landing page – where people will sign up.

Landing Page or Opt-in Box?

Ideally, you should have both. An opt-in box should appear on your home page and most pages on your website so no matter where people land on your website, they have that option of getting your free gift. It should be “above the fold” so people don’t have to scroll down to see it, and it should be either centered or on the right-hand side, depending on the design of your website.

A landing page is a page dedicated to only that free gift so that there are no other distractions or options. This is useful for when you’re sending people directly to your website to get your free gift. You may offer the free gift on the back of your business card or to someone via email. You may do Facebook advertising to help grow your email list, and you are sending people directly to that landing page. Your only objective here is to get people on your email list. If you have things set up properly, they can be directed to your main website after they have “opted in” by giving you their name and email address. Then they will have the opportunity to look around or you can take advantage and make them an offer of some kind.

“Help, I’m technology challenged! I know it’s important, but I don’t have time to figure out how to set all of this up!”

No worries! I have a starter package where I’ll take care of all of this for you. If you don’t already have an email list in a proper system (like I mentioned above), I’ll set up the following for you:

  • Your email marketing account
  • The email list
  • Create an opt-in box and put it on your website
  • Create a customized landing page for you to send people to directly
  • Automatic delivery of the free gift.

And there’s more!

I’ll also set up a simple custom newsletter template and we’ll have a 20-minute complimentary strategy session afterward to discuss implementing a regular newsletter and email campaign so you can keep in touch with your new subscribers.

Ready to get started? Click the button below to order the package and I’ll get back to you soon with more details!

buy-now-burgundy