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5 Ways to Be Seen as an Expert in Your Field

expertPeople prefer to buy products and services from people and brands that they know and trust, rather than from random strangers. To be seen as an expert in your field, you need to find ways to reach and educate your target audience, and create the “Know, Like and Trust Factor.”

The more often you can get in front of your target audience and demonstrate your expertise, the easier it will be to create that perception of being the “Go-To Expert” that you are.

Here are 5 ways to be seen as an expert in your field:

  1. Be Clear on Your Target Market and Your Message

You need to know who your ideal client is, right down to the tiniest detail. Are they male or female? What age group? What profession? What interests do they have? What are they struggling with? What solutions do you provide them for their struggles and what benefits do they see from working with you? Wrap this all up concisely in a 30-second (one or two sentence) elevator pitch. Be clear, be specific, and own it.  If you’re confused about what you do and who you work with, everyone else will be too.

  1. Create Amazing Content

Educate and entertain your target market by creating amazing content in the form of blog posts, short videos, teleseminars/webinars, your newsletter, and even your free gifts for listbuilding.

  1. Have a Consistent and Professional Social Media Presence

These days, pretty much everyone is using social media, including your target market. Figure out what platforms they are spending their time on and focus your attention there. Share your blog posts, your videos, tips, quotes, pictures, and the occasional promo. Attempt to engage your followers in conversation.

  1. Speaking – Make Your Voice Heard

Speaking is the fastest way to build the “Know, Like and Trust Factor” with your target market. Speaking in front of them on a stage is most effective, but you can also speak and reach them with your message through teleseminars, webinars, and interviews (podcasts, radio shows, telesummits).

  1. Testimonials

Gather testimonials from everyone you work with (even if they didn’t actually pay you). Provide them with a template as an example so you aren’t getting a generic, “She is a great coach and helped me so much.” You want them to explain specifically what they were struggling with and what results they experienced through working with you. Post the testimonials on your website, share them on social media, add them to your newsletters and sales pages.

Take every opportunity you can to get in front of your target audience and stay there, showing them the value of your expertise and services so they perceive you as the go-to expert. When they decide they are ready for help, you may be the first person who comes to mind!


VA-OBM-2a_transparentLisa MacDonald is an Online Business Manager and Techie Virtual Assistant who helps coaches, trainers and consultants with online marketing and technology so that they can have less stress, more time, and they can focus on making money.

Click here to download a FREE chart to help you “Understand the Difference Between a Virtual Assistant and Online Business Manager: 5 Powerful Ways They Can Help You Grow Your Coaching Business Quickly!”

Coaches

Sorry, Coaches. If You Build it, They Won’t Come!

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As coaches and entrepreneurs, many of you have probably heard this many times, and it’s true. If you build it, they won’t come.

You build your website. It’s awesome! You create your IFO (irresistible free offer) to build your email list, build a landing page for it and put an opt-in box on your website. You know it offers high value. You create products and add them to your website. You create your social media profiles and pages.

And then crickets. Nothing. You might get some followers on social media, but most of them are probably friends and family.

Now what? Who cares, except you?

You have a gift and talent to help people, and nobody even knows you exist.

Honestly, it takes time, patience, perseverance and consistency to become the go-to expert that potential clients flock to. It’s not going to happen overnight. You have to make it happen.

How? There’s no one specific thing, although you may find that some methods work better for you and your target market than others. But generally, it’s a number of different factors and strategic activities that all send people back to your website and lure them into your sales funnel with your IFO, including the following:

  • Networking
  • Speaking events
  • Blog posts
  • Search engine optimization (your website and blog posts must be optimized for Google)
  • Social media activity
  • Advertising
  • Free teleseminars/webinars
  • Joint venture activities

So, no, if you build it and do nothing with it, they won’t come. You need to build the “Know, Like and Trust Factor” and drive the traffic to your site. You need to set up the aspects of your Client Attraction, Relationship and Sales Systems that will work together to help you reach your goals. If you want an online business with no limits and endless possibilities for growth, then sit in the driver’s seat and make it happen. Honestly, this is what separates the 6 and 7-figure coaches (and even the upper 5-figure coaches) with a successful online business from the hobby owners.

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The Only 3 Systems You Need to Have a Successful Online Coaching Business

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Canadian Virtual Assistant for Coaches

Why Coaches Need a Virtual Assistant

Small business owners, business coaches and life coaches are busy and, at some point, they often come to the conclusion that they can’t do it all and be successful at the same time. Their own business coaches will often tell them they need a virtual assistant.

CoachDoes any of the following sound familiar to you?

You get overwhelmed with trying to keep up with your online presence and trying to figure out technology. You may be struggling to keep up with your social media accounts and blog. You are trying to figure out how to make changes to your website and add sales/squeeze pages. You are collecting emails on your website, and trying to send out regular newsletters and email marketing campaigns.

You are trying to sort through the hundreds of emails in your inbox (often sending out the same answers to questions over and over again). You are trying to manage selling products and services in a shopping cart and on your website, as well as develop new products and services. You are trying to launch new products and promote them through joint ventures.

You are trying to schedule appointments and send the contacts the appropriate information. You are trying to provide customer service and refunds. You are trying to do copywriting for sales pages and maybe writing for an e-book or physical book. You are trying to place ads and listings online. You are trying to research new technology that you need. You are trying to manage online membership sites.

You are trying to set up virtual events (teleseminars or webinars), and send out the appropriate information and reminders at the right times, hoping there will be no glitches, and then you have to make sure the replay is available afterward and reminders sent out. Don’t forget to make sure all of the links and corresponding download pages or sales pages are set up and all working properly! You may have promised to have the call transcribed and made available to participants, so don’t forget about that or they’ll be hounding your for it!

Are you tired yet? I’m exhausted just writing about it! How much time does this leave you to work with clients and actually make money? What about a personal life? No wonder so many entrepreneurs are overwhelmed and stressed out!

Because you are handling your website yourself, you may not have the best security measures in place and… crap, your website just got hacked. Maybe your website and blog posts haven’t been optimized for SEO (search engine optimization), so no one can easily find you in a Google search anyway.

Projects aren’t getting completed because you’re overwhelmed. You either don’t have the time or you don’t know how to use the technology to put all the pieces together.

Emails are getting overlooked or response time is slow. Same goes for responding to voice mail and customer service inquiries.

Email marketing newsletters and broadcasts get sent out occasionally, and sometimes with typos or display errors (images in the wrong place because of email/browser incompatibility and lack of testing before sending).

Instead of having a consistent social media presence with a social media strategy and marketing plan, you disappear for days or weeks at a time, you market too much (buy from me, buy from me, buy from me), and/or your profiles may not be completely filled out and optimized. Or you may be wasting too much time on social media and not getting results. We all know how easy that is to do!

Then what happens if you get sick, go on vacation, go to a networking event, or host or attend a live coaching event? Will everything continue to run smoothly, or will everything pile up or fall apart because there is no plan and there are no systems in place?

Does all of this leave you any time to work with more clients and come up with creative new ideas for products and programs?

You need to focus your time on activities that:

  • Bring in the most money
  • You love to do
  • You are strongest in (your talents)

Everything else may need to be done, but does it need to be done specifically by you? Delegating does mean giving up some degree of control, but you always have input and the final say. If you already know exactly how everything works and the exact steps you need to have things done, you can always develop a procedures manual for a virtual assistant to follow. Otherwise, a virtual assistant with experience in specific areas can step in and get everything working for you. Depending on the help you need, this may require one virtual assistant or a few. Not all VAs are alike due to specialization and services offered.

If you would like to set up a Complimentary 30-minute Discovery Session to determine if we would work well together, you can schedule your preferred time in my calendar below:


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