People prefer to buy products and services from people and brands that they know and trust, rather than from random strangers. To be seen as an expert in your field, you need to find ways to reach and educate your target audience, and create the “Know, Like and Trust Factor.”
The more often you can get in front of your target audience and demonstrate your expertise, the easier it will be to create that perception of being the “Go-To Expert” that you are.
Here are 5 ways to be seen as an expert in your field:
- Be Clear on Your Target Market and Your Message
You need to know who your ideal client is, right down to the tiniest detail. Are they male or female? What age group? What profession? What interests do they have? What are they struggling with? What solutions do you provide them for their struggles and what benefits do they see from working with you? Wrap this all up concisely in a 30-second (one or two sentence) elevator pitch. Be clear, be specific, and own it. If you’re confused about what you do and who you work with, everyone else will be too.
- Create Amazing Content
Educate and entertain your target market by creating amazing content in the form of blog posts, short videos, teleseminars/webinars, your newsletter, and even your free gifts for listbuilding.
- Have a Consistent and Professional Social Media Presence
These days, pretty much everyone is using social media, including your target market. Figure out what platforms they are spending their time on and focus your attention there. Share your blog posts, your videos, tips, quotes, pictures, and the occasional promo. Attempt to engage your followers in conversation.
- Speaking – Make Your Voice Heard
Speaking is the fastest way to build the “Know, Like and Trust Factor” with your target market. Speaking in front of them on a stage is most effective, but you can also speak and reach them with your message through teleseminars, webinars, and interviews (podcasts, radio shows, telesummits).
Gather testimonials from everyone you work with (even if they didn’t actually pay you). Provide them with a template as an example so you aren’t getting a generic, “She is a great coach and helped me so much.” You want them to explain specifically what they were struggling with and what results they experienced through working with you. Post the testimonials on your website, share them on social media, add them to your newsletters and sales pages.
Take every opportunity you can to get in front of your target audience and stay there, showing them the value of your expertise and services so they perceive you as the go-to expert. When they decide they are ready for help, you may be the first person who comes to mind!
Lisa MacDonald is an Online Business Manager and Techie Virtual Assistant who helps coaches, trainers and consultants with online marketing and technology so that they can have less stress, more time, and they can focus on making money.
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