As I write this, it’s summer. The sun is shining, the weather is warm and, if you’re like me, you just want to spend time outside doing the activities you love! You probably want to spend the summer vacationing, and rightly so. You should—BUT only if your business can run without you. Just because you’re vacationing doesn’t mean you should close down your business during that time. That’s the WORST thing you could do.
So come clean. Are you slacking off in your business right now? Why are you slacking off?! How is this beneficial to your business in the long run?
Your business finances reflect your activities of the past 60-90 days.
If you close your business down for the summer or part of the summer because you want to vacation and you assume nobody works during the summer months anyway (which is wrong), you’re going to be in for a big disappointment come fourth quarter when you look at your income totals!
How can you take the much needed and desired time off without taking a nosedive in the fourth quarter? You plan for it. You design it. Just like you schedule your coaching calls, programs, and launches around your vacation schedule, you make sure you have a team in place to keep your business running for you while you’re relaxing on the beach or camping. Depending on where you are in your business, your team could be one virtual assistant, or it could be an online business manager and several virtual assistants.
You make sure the marketing doesn’t stop.
Your team can continue to send out your newsletters and emails, they will keep your social media accounts active, they will keep promoting your products and services, they can prepare the set up and promotions for the upcoming teleseminar/webinar you may be hosting when you return (or that you may “pop in” and host during your vacation), and they can address customer service issues and questions in your absence.
If your team is smart and savvy, they can automate most of the marketing, scheduling it ahead of time, and they will be able to take off some much needed time as well.
You don’t stop marketing just because you’re vacationing. If anything, it should increase so you can ensure growth continues and you can finish the year with a strong fourth quarter, meeting or surpassing your income goals for the year.
What are you doing this summer? Have you properly prepared your business for summer vacations and a strong fourth quarter? Tell me in the comments below.
Need help and guidance in putting those systems in place? Are you ready for The Virtual Solution? Schedule a 30-Minute Complimentary Discovery Session Below:
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