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Sorry, Coaches. If You Build it, They Won’t Come!


As coaches and entrepreneurs, many of you have probably heard this many times, and it’s true. If you build it, they won’t come.

You build your website. It’s awesome! You create your IFO (irresistible free offer) to build your email list, build a landing page for it and put an opt-in box on your website. You know it offers high value. You create products and add them to your website. You create your social media profiles and pages.

And then crickets. Nothing. You might get some followers on social media, but most of them are probably friends and family.

Now what? Who cares, except you?

You have a gift and talent to help people, and nobody even knows you exist.

Honestly, it takes time, patience, perseverance and consistency to become the go-to expert that potential clients flock to. It’s not going to happen overnight. You have to make it happen.

How? There’s no one specific thing, although you may find that some methods work better for you and your target market than others. But generally, it’s a number of different factors and strategic activities that all send people back to your website and lure them into your sales funnel with your IFO, including the following:

  • Networking
  • Speaking events
  • Blog posts
  • Search engine optimization (your website and blog posts must be optimized for Google)
  • Social media activity
  • Advertising
  • Free teleseminars/webinars
  • Joint venture activities

So, no, if you build it and do nothing with it, they won’t come. You need to build the “Know, Like and Trust Factor” and drive the traffic to your site. You need to set up the aspects of your Client Attraction, Relationship and Sales Systems that will work together to help you reach your goals. If you want an online business with no limits and endless possibilities for growth, then sit in the driver’s seat and make it happen. Honestly, this is what separates the 6 and 7-figure coaches (and even the upper 5-figure coaches) with a successful online business from the hobby owners.

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Is Your Website Confusing Potential Clients? Make Sure Your Niche & What You Do Are Obvious.

Confused WebsiteIf I go to your website, will I be able to tell within seconds what you do and who you work with? And when I say who you work with, I mean your ideal client. Is it obvious to a potential client, or is your website confusing?

People generally aren’t going to take the time to search for it. If your website doesn’t catch their attention and identify them, immediately, as an ideal client, they aren’t going to linger to find out more.

I make it clear on my website that I’m a virtual assistant and that I support business coaches and life coaches. True, I don’t try to cram all of my services on the home page, but visitors can instantly qualify or disqualify themselves by knowing that I offer virtual assistance and that I offer it to business coaches and life coaches.

If they don’t need virtual assistance, they will likely leave. If their business doesn’t fall under the coaching umbrella, they may choose to leave. That is perfectly fine because they are not my ideal clients. If their business falls under the coaching umbrella and they need virtual assistance, they will hopefully stay on my website to learn more about my services and discover if I can help them.

Put Yourself in Your Ideal Client’s Shoes

Think about what you do when you go to a website and you’re looking for information. You want to find the information you are looking for quickly. Do you get frustrated when you can’t find that simple bit of information easily? Do you tend to leave or do you spend time searching for the information? It probably depends on the situation and what it is you’re looking for. Most people don’t have a long attention span these days and always seem to be in a hurry. Make it easy for them, and as obvious as possible.

What is Your Niche?  Who is Your Ideal Client?  What Do You Do?  How Can You Help ME?

Do you typically work with people just like me? Are we likely to be a good fit? Do you understand my niche and what I need? How can you help ME? These are things I will want to know. If I find the answers to these are yes, then you have my attention because you are an expert and you already understand me! I probably don’t need to look any further to find someone to help me.

You want to make sure that it’s easy for people to quickly identify what you do and how you can help within seconds of landing on your home page, and without scrolling down! Use your website name, slogan, and all of the real estate “above the fold” (the area visible without scrolling down) to your advantage to get your ideal client’s attention. If what you do and how you can help ME (your ideal client) is not obvious, people may quickly move on to the next website to find the help they are looking for.

What Does This Have to Do With Virtual Assistance?

I sometimes have to have this conversation with prospective clients because if you don’t know exactly who you’re targeting your services to, how are your ideal clients going to know? How am I, as your virtual assistant, going to know? I’ll be limited in my ability to help you in your marketing efforts if you’re not clear on your business and your goals, and I want to see your business grow, not struggle!

Even though you clearly state on your website who your ideal clients are and the problems that you help them solve, you can still help other people if they approach you, but you can’t be seen as the go-to-expert if you are being vague in your marketing, which includes your website.

I’m not your business coach, but I’ve worked with enough of them to know how important it is to get this figured out, and that’s why I so strongly recommend my clients have a business coach (even if you are a business coach yourself). Even the best business coaches have coaches to motivate them, hold them accountable, and help them see things in a different way. If you’re struggling with this, feel free to ask for a list of business coaches I recommend.

If you have all of this in order, let’s set up a time to talk about your business goals and how we can implement your strategy, while freeing up more of your time to allow you to work on enrolling new clients and creating new coaching programs.