I’ll admit, I didn’t pay too much attention to GDPR when I first heard about it. I didn’t know what it was and I was busy with other deadlines, so I put off investigating it further. Then I received an email from my email marketing platform stating...
Why should you offer a free gift on your website? Think about this. People come across your website and they’re interested in your products or services, but they’re not ready to buy yet. You may or may not have a simple newsletter signup box, but you have...
In part two of the How to Market Your Business Online to Find More Clients, I’m going to talk about mobile-friendly websites and email marketing. Mobile-Friendly Websites Google is now showing preference to mobile friendly and responsive websites. If Google...
If you’re Canadian and you’ve been trying to comply with the CAN-SPAM email marketing federal law in the USA, then you’re on the right track, but there’s a new law in town that came into effect on July 1, 2014. This law also applies to anyone...
“Do I Need An Opt-in Box? Why Would I Need an Email List? What System Should I Use?” An opt-in box is important for your website because you can build an email list database of your ideal clients and other interested people. If people are just landing on...