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How to Market Your Business Online Pt. 5: Video Marketing for Coaches – You May Hate Doing It, But Your Prospects Love It!

(My imperfect video with less than desirable sound without my headset!)

I hate doing videos. I hate being seen. I hate being scripted. I hate being unprepared and stammering because I’m unscripted. I hate doing multiple retakes and video editing because I’m a perfectionist.

However, I love the results of video marketing. I love the increased views I receive. I love the feedback I get. I love connecting with my target audience in a more direct way.

I love watching videos. Sometimes I get tired of reading and I just want to relax for a few minutes, and watch and listen. I love seeing the person that I’m learning from speak. I love hearing what they have to say. It feels more real, more genuine. I feel more connected to them. I trust them more. I like them more.

How about you? Do you feel the same way?

Many entrepreneurs feel this way. Many coaches feel this way. Many virtual assistants feel this way. The fact is… many of us have a fear of being seen and judged. It’s something that we just have to get over and do it anyway. Your prospects want and crave video. They want to be entertained. If they’re not watching your video, they’re going to watch somebody else’s, and that somebody else could very well be your competitor! We all need to take every opportunity to put ourselves out there in front of our target audience, to be seen by them in various formats and reach them in different ways.

Video marketing is not new. It has been popular for a number of years and it’s still popular. People are so busy and overwhelmed by online content. Many prefer to watch a short video rather than to take the time to read.

Video on Your Website

Digital Sherpa says that, “80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.” That’s a HUGE percentage! [1]

They also said that 1/3 of all online activity is spent watching video and that the average internet user is exposed to an average of 32.2 videos in a month. [1]

According to Wistia, “Websites with video are 50 times more likely to be ranked on Google’s first page.”

Re-read those statistics. Go shoot some frigging videos. Get out your smart phone or turn on your laptop’s web cam and shoot some video. Sure, professional videos are better (and I can give you a referral if you need some edited or spruced up, or if you need short marketing videos created for you, etc.), and you may want to consider professional filming for actual sales videos, but when creating videos for tips, updates, video blogging, etc., just find a quiet, well-lit place and start shooting.

YouTube Stats, Social Media and Live Streaming

Certainly don’t forget about YouTube. It has been stated that YouTube is the #2 search engine in the world. Wow. Let me repeat that. The #2 SEARCH ENGINE in the world.

Every day 100 million internet users watch an online video and 50% of users watch business related videos on YouTube once a week!  [1]

Post your videos on YouTube, but don’t forget to post and share your videos on all of your social media pages and profiles. Share them everywhere!

You can also do live steaming videos with recorded playback through GoogleHangouts and YouTube, Periscope, Facebook Live (coming soon to all profiles and pages), and more. These give you a way to connect with and educate your current subscribers and community, and they also give you the opportunity to attract new prospects. Do you need to do all of these? Not necessarily. It depends on where your target audience hangs out the most. Don’t be afraid to do some testing and analyzing to see what kind of response you get with the different platforms, and then focus more time and energy where you are getting good results.

Video in Emails

Click-through rates increase 2-3 times when marketers include a video in an email and “Subscriber to Lead” conversation rates increase 51% when video is included in email marketing campaigns. [1]

If you’re not using video as one of your marketing tools, you’re missing out on a big share of online traffic opportunity.

Do you use video as part of your marketing campaign? How have you used it and what results have you seen because of it? Tell me below!

Want to know how to add video to your email newsletter or campaigns? Stay tuned for my next article and I’ll explain exactly how you can do this!

[1] The statistics were from 2014 and were found at the following link – http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics – which now redirects to another website.

Business Growth Doesn’t Happen Without Investing

piggy-bankBecause I’ve worked with business coaches a lot in my business, I have frequently heard how important it is to invest in your own business, but what does this actually mean? How do you invest in your own business? Why would you spend more money on your business when you need it for something else, like bills?

There are many ways you can invest in your business. You can invest in training courses to update or gain new skills. You can invest in new equipment to replace your old, dated or broken equipment that is limiting you. You can invest in business coaching so you can create goals and a plan to grow your business. You can hire a virtual assistant and/or personal assistant.

It’s important for me to have fairly up-to-date equipment that works well, and I’ve always been willing to invest in training courses because I could see the benefit of developing skills that my ideal clients are looking for, but that’s pretty much where I stopped. I did pay for some sporadic coaching and 4-week or 6-week group coaching programs, and those group coaching programs are really great for learning, but they are also limited in helping you succeed, especially if you don’t implement and take action.

The last couple of years I’ve been strongly suggesting, and in some cases insisting, that my clients and potential clients have a business coach because I was getting frustrated in seeing clients not follow through with their ideas, get distracted with bright shiny object syndrome, or just give up on their business because they’re not making enough money.

I have also seen how my clients who do have coaches are motivated, they have structured goals and plans, they are held accountable, and they are pushed past their fears and out of their comfort zones. They are also instructed by their coach to hire a virtual assistant, if they have not already. Why? Because they need somebody who is capable to help implement the plan that has been created and make sure all of the systems are in place, and it is not you, the coach, who should be spending time doing this and trying to figure out how all of the technology works. Your time is better spent elsewhere, especially when I can likely do the work in a fraction of the time.

When you, your business coach, and I work together to create and implement a plan, we really can do wonders in propelling your business forward and achieving financial growth for you at a much faster rate. It’s really exciting and satisfying for me to see the results.

I finally decided to walk my talk and invest in a business coaching and mastermind program. I enjoy the ongoing learning, the accountability, the networking, and support.

As summer winds down and we head back into fall, what steps are you taking and what commitments are you making to ensure your business growth and success? I want to hear about it! Have you updated your business equipment? Are you going to upgrade your skills? Have you purchased a new program or tool? Have you hired a coach? Have you hired a virtual assistant? Be sure to comment below!

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How Joint Ventures Benefit Coaches & What’s Required

Coaches & Joint VenturesMany coaches get involved in joint venture partnerships, and as a virtual assistant who is familiar with the technical processes involved, I often have newer coaches asking why they would want to do joint ventures and what would be required.

In case you’re not really familiar with what I mean by a joint venture partner, it’s simply someone you can team up with to help sell your products or services. Coaches will often choose to enter a joint venture partnership to share strengths, grow their email lists, and increase their exposure to a targeted audience of potential clients in their niche. JV partners may help each other to make more sales through the increased exposure to each other’s community and email list, and both of you benefit from this through affiliate commissions.

The partnerships and activities may take a number of different forms. Some common examples for coaches are: 

  • Guest blog posts
  • Cross promotion in newsletters
  • Giveaway events (you donate an information product for free to help grow your email list)
  • Joint teleseminars or podcasts (you may be a guest being interviewed or you may interview your partner, giving them exposure to your online community)
  • Telesummits
  • Joint webinars
  • Joint coaching and/or online training programs, etc.

If the idea of doing these activities intimidates you but you still wish you could, you need to work with a business coach who has clients successfully doing these activities. I feel this is very important for my clients who are new to JV partnerships and are nervous about it, yet still interested. You need that kind of support, guidance, and accountability. You know you are limiting your business growth if you never step outside of your comfort zone.

So, you’re interested in doing joint ventures, you’ve found a coach to help you set goals and an achievable plan of action, now what? Before you make a firm commitment to be a JV partner, you have to know what systems you want and need set up to support your activities.

If you’re only looking to do activities to increase your list size, you may only need an account set up with an email marketing system, which you should already have, and a free gift. If it’s a giveaway event, the free gift may need to be something different than your regular freebie offered on your website, and with a higher value.

However, if you’re looking to have others promote and sell your products or programs for you, you need to have a reliable affiliate system. There are various options, but 1ShoppingCart (and private label systems) and Infusionsoft are two of the most commonly used systems that my clients use. If you plan to host teleseminars, webinars, or telesummits, you also need to decide what conferencing system you’re going to use. There are many to choose from, depending on what you need the system to do for you.

Most importantly, when choosing someone to partner with, you want to make sure that their message and offering is in alignment with your business and that it will be valuable to your contacts, but also that what you are offering will be of great value to your partner’s contacts. 

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Is Your Website Confusing Potential Clients? Make Sure Your Niche & What You Do Are Obvious.

Confused WebsiteIf I go to your website, will I be able to tell within seconds what you do and who you work with? And when I say who you work with, I mean your ideal client. Is it obvious to a potential client, or is your website confusing?

People generally aren’t going to take the time to search for it. If your website doesn’t catch their attention and identify them, immediately, as an ideal client, they aren’t going to linger to find out more.

I make it clear on my website that I’m a virtual assistant and that I support business coaches and life coaches. True, I don’t try to cram all of my services on the home page, but visitors can instantly qualify or disqualify themselves by knowing that I offer virtual assistance and that I offer it to business coaches and life coaches.

If they don’t need virtual assistance, they will likely leave. If their business doesn’t fall under the coaching umbrella, they may choose to leave. That is perfectly fine because they are not my ideal clients. If their business falls under the coaching umbrella and they need virtual assistance, they will hopefully stay on my website to learn more about my services and discover if I can help them.

Put Yourself in Your Ideal Client’s Shoes

Think about what you do when you go to a website and you’re looking for information. You want to find the information you are looking for quickly. Do you get frustrated when you can’t find that simple bit of information easily? Do you tend to leave or do you spend time searching for the information? It probably depends on the situation and what it is you’re looking for. Most people don’t have a long attention span these days and always seem to be in a hurry. Make it easy for them, and as obvious as possible.

What is Your Niche?  Who is Your Ideal Client?  What Do You Do?  How Can You Help ME?

Do you typically work with people just like me? Are we likely to be a good fit? Do you understand my niche and what I need? How can you help ME? These are things I will want to know. If I find the answers to these are yes, then you have my attention because you are an expert and you already understand me! I probably don’t need to look any further to find someone to help me.

You want to make sure that it’s easy for people to quickly identify what you do and how you can help within seconds of landing on your home page, and without scrolling down! Use your website name, slogan, and all of the real estate “above the fold” (the area visible without scrolling down) to your advantage to get your ideal client’s attention. If what you do and how you can help ME (your ideal client) is not obvious, people may quickly move on to the next website to find the help they are looking for.

What Does This Have to Do With Virtual Assistance?

I sometimes have to have this conversation with prospective clients because if you don’t know exactly who you’re targeting your services to, how are your ideal clients going to know? How am I, as your virtual assistant, going to know? I’ll be limited in my ability to help you in your marketing efforts if you’re not clear on your business and your goals, and I want to see your business grow, not struggle!

Even though you clearly state on your website who your ideal clients are and the problems that you help them solve, you can still help other people if they approach you, but you can’t be seen as the go-to-expert if you are being vague in your marketing, which includes your website.

I’m not your business coach, but I’ve worked with enough of them to know how important it is to get this figured out, and that’s why I so strongly recommend my clients have a business coach (even if you are a business coach yourself). Even the best business coaches have coaches to motivate them, hold them accountable, and help them see things in a different way. If you’re struggling with this, feel free to ask for a list of business coaches I recommend.

If you have all of this in order, let’s set up a time to talk about your business goals and how we can implement your strategy, while freeing up more of your time to allow you to work on enrolling new clients and creating new coaching programs.

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Four Reasons Why You Need to Hire a Virtual Assistant Today

By Intuitive Business Coach, Michael Mapes:

Virtual AssistantOne thing I get asked all the time is, “When is the right time to hire a virtual assistant?” And my answer is always the same: no matter where you’re at in your business, if you want to be able to grow your business quickly, right now is the time to hire a virtual assistant.

No matter what stage you’re at, whether you’re a super-newbie or you’ve been at it for a while, you need at least 5 hours of VA support every month. As you grow, you will need additional hours of support.

Here are four reasons it’s essential that you get at least 5 hours of VA support in your business right now.

First, I constantly see business owners throwing their head against the wall when it comes to things like:

  • uploading copy
  • setting up their email marketing sequences
  • formatting their blogs
  • proofreading their modules
  • dealing with technology
  • finding time to respond to emails

This becomes such a huge time suck, and more importantly it takes you away from your three essential tasks as an entrepreneur

  • Seeing clients
  • Enrolling clients; and
  • Creating content for their programs/products/services.

In other words, without a VA you are being taken away from your NUMBER ONE role as an entrepreneur: being the creative force behind your business.

Second, people wait until it’s too late and make their job way harder. This is what I did, and I completely regret it. I waited until I was already close to booked solid to get help. And then had to take time out to train my team, versus having a VA in place as I grew that I could simply bring on for more hours, and that could help me train other team members.

Third, not hiring a VA is often a form of avoidance.

  • Are you changing your website around instead of making phone calls to potential clients?
  • Are you avoiding going to a networking event because you’re doing administrative work?
  • Are your fears getting in the way of high-value activities? So instead you focus on back-end administrative work?

Remember 80% of your time should be spent either seeing clients or marketing directly to clients (setting up strategy sessions, networking events, self-hosted intro workshops, webinars, emailing contacts etc.) and 20% (or less) should be spent on administration. Most entrepreneurs that are struggling have the 80-20 reversed!

Fourth, there are tasks that you can have a VA take care of that will directly increase the amount of money you bring in.

Tasks like:

  • Reaching out to people you’ve done strategy sessions with that didn’t buy to see if they want to hop on the phone and talk enrollment.
  • Re-purposing content and submitting it to magazines and article submission sites to drive more traffic to your opt-in.
  • Contacting various venues to see if they accept speakers.
  • Reaching out to potential JV’s and affiliates

Hiring a virtual assistant is a great way to increase your productivity, help you make more money, and get more clients. And the time is now!

As a special Thank-You to Lisa and her amazing readers I’d like to invite you to take advantage of my Get Clients Now Success Kit valued at over $300 at zero charge. You’ll receive tons of action strategies that you can use right now to make more money, get more clients, and help way more people. Get your copy at http://www.michaelmapes.org/lisa

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Why Coaches Need a Virtual Assistant

Small business owners, business coaches and life coaches are busy and, at some point, they often come to the conclusion that they can’t do it all and be successful at the same time. Their own business coaches will often tell them they need a virtual assistant.

CoachDoes any of the following sound familiar to you?

You get overwhelmed with trying to keep up with your online presence and trying to figure out technology. You may be struggling to keep up with your social media accounts and blog. You are trying to figure out how to make changes to your website and add sales/squeeze pages. You are collecting emails on your website, and trying to send out regular newsletters and email marketing campaigns.

You are trying to sort through the hundreds of emails in your inbox (often sending out the same answers to questions over and over again). You are trying to manage selling products and services in a shopping cart and on your website, as well as develop new products and services. You are trying to launch new products and promote them through joint ventures.

You are trying to schedule appointments and send the contacts the appropriate information. You are trying to provide customer service and refunds. You are trying to do copywriting for sales pages and maybe writing for an e-book or physical book. You are trying to place ads and listings online. You are trying to research new technology that you need. You are trying to manage online membership sites.

You are trying to set up virtual events (teleseminars or webinars), and send out the appropriate information and reminders at the right times, hoping there will be no glitches, and then you have to make sure the replay is available afterward and reminders sent out. Don’t forget to make sure all of the links and corresponding download pages or sales pages are set up and all working properly! You may have promised to have the call transcribed and made available to participants, so don’t forget about that or they’ll be hounding your for it!

Are you tired yet? I’m exhausted just writing about it! How much time does this leave you to work with clients and actually make money? What about a personal life? No wonder so many entrepreneurs are overwhelmed and stressed out!

Because you are handling your website yourself, you may not have the best security measures in place and… crap, your website just got hacked. Maybe your website and blog posts haven’t been optimized for SEO (search engine optimization), so no one can easily find you in a Google search anyway.

Projects aren’t getting completed because you’re overwhelmed. You either don’t have the time or you don’t know how to use the technology to put all the pieces together.

Emails are getting overlooked or response time is slow. Same goes for responding to voice mail and customer service inquiries.

Email marketing newsletters and broadcasts get sent out occasionally, and sometimes with typos or display errors (images in the wrong place because of email/browser incompatibility and lack of testing before sending).

Instead of having a consistent social media presence with a social media strategy and marketing plan, you disappear for days or weeks at a time, you market too much (buy from me, buy from me, buy from me), and/or your profiles may not be completely filled out and optimized. Or you may be wasting too much time on social media and not getting results. We all know how easy that is to do!

Then what happens if you get sick, go on vacation, go to a networking event, or host or attend a live coaching event? Will everything continue to run smoothly, or will everything pile up or fall apart because there is no plan and there are no systems in place?

Does all of this leave you any time to work with more clients and come up with creative new ideas for products and programs?

You need to focus your time on activities that:

  • Bring in the most money
  • You love to do
  • You are strongest in (your talents)

Everything else may need to be done, but does it need to be done specifically by you? Delegating does mean giving up some degree of control, but you always have input and the final say. If you already know exactly how everything works and the exact steps you need to have things done, you can always develop a procedures manual for a virtual assistant to follow. Otherwise, a virtual assistant with experience in specific areas can step in and get everything working for you. Depending on the help you need, this may require one virtual assistant or a few. Not all VAs are alike due to specialization and services offered.

If you would like to set up a Complimentary 30-minute Discovery Session to determine if we would work well together, you can schedule your preferred time in my calendar below:


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