Are you looking to start building an email list of prospects or are you unhappy with your current email marketing system?
The last month or more I’ve been working on migrating from my old all-in-one shopping cart and email marketing system, called 1ShoppingCart, to a combination of ActiveCampaign and SendOwl. That’s been my main focus, so I thought I’d talk today a bit about my experience with that. I’m really only going to talk about ActiveCampaign today but, briefly, SendOwl is one of several shopping cart systems that integrates nicely with ActiveCampaign, and includes the ability to use product upsells and has an affiliate system.
I had no intention of moving from the system I’ve been using because it’s so nice having everything under one roof, everything from email marketing, to products and upsells, to an affiliate platform. At one time, 1ShoppingCart was considered to be more of a top-of-the-line system. It’s still a great starter system in many ways and it has served me well over the years. However, it is very limited in its marketing features. Once you’ve used a system that has advanced marketing features like Infusionsoft, ActiveCampaign and even ConvertKit, it’s hard to be satisfied with a system that doesn’t offer these advanced features.
I realized I could get the marketing features I wanted for a heck of a lot less per month with the combination of ActiveCampaign and SendOwl. Originally, I was going to switch to ConvertKit for email marketing because of their stellar email deliverability claims. I really liked the platform. It was very easy to use and had some great features, but it still didn’t give me the ability to do everything I was looking for and I felt too confined.
I decided to go with my gut and give ActiveCampaign a try. I am so happy with my decision. I went with the basic package and I found it to be very affordable for small and medium sized lists. With the combination of ActiveCampaign and SendOwl, which integrate nicely, I’m not only paying less per month than I was with my old system, but I’m also getting more features.
Why is it taking me so long to make the switch?
I’m doing it in my spare time, between client work and life. I have two main websites (and two old ones that will be disappearing when I have time to deal with them), but I have way too many landing pages and sales pages on these two sites, and too many autoresponder lists set up.
I didn’t want to just import my list in whole and start over. I wanted to tag everyone according to their interests, their past webinar sign ups, free gift downloads, and product purchases, which slowed me down.
So I had to set up all of the tags I wanted. I had to set up the email sequences and automations that I wanted for opt-ins and product purchases. I had to create the web forms and change them on the landing pages and opt-in boxes on my websites, and then test them.
I’m still working on updating the payment buttons on sales pages on one of my sites and connecting them to SendOwl, but I hope to have that finished by the first of next week.
Here are my 5 Reasons you should consider ActiveCampaign and why it blows the rest of the email marketing systems out of the water:
- It’s budget friendly. It can grow with you and your business. The basic package starts at $9 US per month, depending on the size of your email list. The higher level package includes a CRM (customer relationship manager) if you need to track and follow up with prospects and sales calls.
- It’s easy to design nice-looking emails and web forms with their drag and drop builders, and it’s extremely easy to add the forms to your website. If you’re using WordPress, you can use a simple short code.
- It has a drag and drop automation builder with so many options, including if this then that, adding and removing tags, starting and ending other automations, identifying subscribers who aren’t engaged and aren’t opening your emails so you can set up an automation to attempt to automatically re-engage them or remove them from your list, and so much more. You can keep things as simple as you want, or you can build complex automations and triggers.
- You can tag people for anything and, as I already said, remove the tags automatically at any time, so you can track people’s actions and interests, and target them appropriately with your marketing activities.
- It’s not so complicated that the average person can’t figure out how to use it. You may choose to have a virtual assistant to do things for you and take advantage of all of the features, because as a coach, speaker or consultant, playing around in technology yourself to avoid making sales calls isn’t going to make you money, but if you need to go into the system to do something or find something, it shouldn’t make you cry. There’s a reason Infusionsoft is referred to as Confusionsoft – and there have been times in the past that it has almost made me cry.
I have used most of the email marketing platforms and many all-in-one shopping cart/email marketing systems out there, and this one has turned me into a die hard fan so far. I’ve switched a couple of clients over too. I’m still learning awesome ways that their features and automations can be used to improve subscriber experience and list quality.
For anyone interested, here are the links to learn more or get a free trial (disclaimer – these are affiliate links):
I would also like to invite you to schedule a Complimentary Discovery Session with me if you feel you need help with your email marketing, creating landing pages, or anything else.