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Category: Video Marketing

How to Send a Video In an Email or Newsletter

I’m often asked how to attach a video to an email message or newsletter so someone can open the email and play the video, and I promised previously to address this.

Well, it’s not as simple as just uploading or attaching a video file. Email browsers don’t have the capability of actually playing videos within an email! However, you can sort of trick the reader into thinking there’s a video there so they will click on it and be taken to the video’s location.

Video Location

Where will the video’s location be? It could be any number of places: Your website, YouTube, Vimeo, AmazonS3, and any other online location, including social media sites and cloud storage.

If the video is on your website, it will likely be stored at one of the other locations listed above (most often YouTube, Vimeo or AmazonS3). NEVER upload a video directly to your website’s hosting account. Videos take up a lot of bandwidth, and some people have found themselves having to pay overage fees to the hosting company or, in some cases, having their account suspended! Always upload your video to a third party location and embed it on your website.

To choose a location to send people to when they click on the pseudo video in your email, you’ll want to consider your goals of sending the video and what you want them to do afterward. Unless your purpose is to send people to YouTube or some other social media network to comment or take action there, I always recommend embedding the video on your website instead. Why?

  • Your website is yours, has your branding, and has a more professional feel (hopefully!).
  • You have better control of the person’s attention and actions. If they are watching your video on YouTube and you ask them to go to your website to do something after watching the video, that’s an extra step and they’re not as likely to do it. They are also very likely to get distracted and start clicking on other people’s videos, forgetting all about you.
  • On your web page, you can offer a specific call to action (click the link below, opt-in below, register now, etc.). You guide them as to where you want them to go and what you want them to do.
  • Sending them to your website increases traffic to your website, which could possibly help you in search engine rankings.

Some email marketing systems do have a feature of “embedding” the video, either through an embed code or direct URL link. I don’t recommend this in most cases because you’re usually still sending them to some place like YouTube to watch the video.

Presenting the Video in the Email

So now that we have the location established, how do we go about presenting the video in the email so it looks like a video? Here’s what I like to do for myself and my clients:

  1. After I embed the video on the web page and have customized the page the way I want it, with a call to action, I take a screenshot of the still video on the page with the YouTube play button overlay on the video thumbnail. If you have already played the video, you may need to refresh your web page to see it.
  • Hit the Print Screen (PrtScn) key on your keyboard.
  • Open up the Paint program (for Windows users, you can find this by going to your Start menu, click on “All Programs,” click on “Accessories,” and then click “Paint.”
  • Click “Paste” or press the “Control” and “V” keys on your keyboard at the same time.
  • Click “Crop” and then click and drag your mouse/arrow to outline the area that you want to crop (the video image). Click “Crop” again.
  • You may want to resize before saving. Click “Resize” and choose “Pixels.” Make sure the “Maintain Aspect Ration” box is checked. Approx. 500-600px wide is a good size for most newsletters and emails.
  • Click “Alt” and “F” keys at the same time, and click “Save As.”
  • Choose JPG or PNG.
  • Give it a file name and choose a location/folder to save it to on your computer.
  1. Now you just need to upload the image to your email or newsletter as an image, the same as you would any other image, and center it.
  1. Be sure to link the image to the location you are sending people to watch the video (usually the web page you have embedded the video on). The method of doing this varies depending on your email marketing system, but often it’s by clicking on the icon that looks like a chain link.

Voila! Now you have what appears to be a video in your email, and people will have that urge to click on it to hear what you have to say.

So, it wasn’t as easy as just uploading or attaching a video file to the email, but it’s really not that hard either. Just a few extra steps to go through to get the result you’re looking for.

If you found this helpful, please click the social share buttons below to share this with your friends and colleagues!

How to Market Your Business Online Pt. 5: Video Marketing for Coaches – You May Hate Doing It, But Your Prospects Love It!

(My imperfect video with less than desirable sound without my headset!)

I hate doing videos. I hate being seen. I hate being scripted. I hate being unprepared and stammering because I’m unscripted. I hate doing multiple retakes and video editing because I’m a perfectionist.

However, I love the results of video marketing. I love the increased views I receive. I love the feedback I get. I love connecting with my target audience in a more direct way.

I love watching videos. Sometimes I get tired of reading and I just want to relax for a few minutes, and watch and listen. I love seeing the person that I’m learning from speak. I love hearing what they have to say. It feels more real, more genuine. I feel more connected to them. I trust them more. I like them more.

How about you? Do you feel the same way?

Many entrepreneurs feel this way. Many coaches feel this way. Many virtual assistants feel this way. The fact is… many of us have a fear of being seen and judged. It’s something that we just have to get over and do it anyway. Your prospects want and crave video. They want to be entertained. If they’re not watching your video, they’re going to watch somebody else’s, and that somebody else could very well be your competitor! We all need to take every opportunity to put ourselves out there in front of our target audience, to be seen by them in various formats and reach them in different ways.

Video marketing is not new. It has been popular for a number of years and it’s still popular. People are so busy and overwhelmed by online content. Many prefer to watch a short video rather than to take the time to read.

Video on Your Website

Digital Sherpa says that, “80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.” That’s a HUGE percentage! [1]

They also said that 1/3 of all online activity is spent watching video and that the average internet user is exposed to an average of 32.2 videos in a month. [1]

According to Wistia, “Websites with video are 50 times more likely to be ranked on Google’s first page.”

Re-read those statistics. Go shoot some frigging videos. Get out your smart phone or turn on your laptop’s web cam and shoot some video. Sure, professional videos are better (and I can give you a referral if you need some edited or spruced up, or if you need short marketing videos created for you, etc.), and you may want to consider professional filming for actual sales videos, but when creating videos for tips, updates, video blogging, etc., just find a quiet, well-lit place and start shooting.

YouTube Stats, Social Media and Live Streaming

Certainly don’t forget about YouTube. It has been stated that YouTube is the #2 search engine in the world. Wow. Let me repeat that. The #2 SEARCH ENGINE in the world.

Every day 100 million internet users watch an online video and 50% of users watch business related videos on YouTube once a week!  [1]

Post your videos on YouTube, but don’t forget to post and share your videos on all of your social media pages and profiles. Share them everywhere!

You can also do live steaming videos with recorded playback through GoogleHangouts and YouTube, Periscope, Facebook Live (coming soon to all profiles and pages), and more. These give you a way to connect with and educate your current subscribers and community, and they also give you the opportunity to attract new prospects. Do you need to do all of these? Not necessarily. It depends on where your target audience hangs out the most. Don’t be afraid to do some testing and analyzing to see what kind of response you get with the different platforms, and then focus more time and energy where you are getting good results.

Video in Emails

Click-through rates increase 2-3 times when marketers include a video in an email and “Subscriber to Lead” conversation rates increase 51% when video is included in email marketing campaigns. [1]

If you’re not using video as one of your marketing tools, you’re missing out on a big share of online traffic opportunity.

Do you use video as part of your marketing campaign? How have you used it and what results have you seen because of it? Tell me below!

Want to know how to add video to your email newsletter or campaigns? Stay tuned for my next article and I’ll explain exactly how you can do this!

[1] The statistics were from 2014 and were found at the following link – http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics – which now redirects to another website.